Inspire people to be right, don’t berate them for being wrong. We need everyone on board

Policies are like underwear. Everyone wants to know you have them; nobody wants to see them

Sticky, values-based empowering stories that invoke curiosity can beat stories of anger and fear

Too often we respond after angertainment has done its damage. Get your positive story out there first

Working to overcome problems bigger than our divides means we don’t see each other as… ‘other’

Grievance politics relies on us having grievances: economic inequality, first and foremost

The arc of history is long but it bends towards justice. Taking our foot off the pedal makes that arc longer

Centrism is not the opposite to extremism, it helps entrench it. ‘Radical’ ideas are actually mainstream

Angertainers have way more fun. We need to lose our inhibitions and be way more authentic

We can package good ideas to hijack the algorithms just like the bad ones do so well

In reality we need both. Good ideas; creatively told

Move over legacy media, creators need to be part of the solution not just be asked to broadcast it

Big Tech platforms need to have a duty of care to prevent their products from causing harm

Give people control; build bridges; add warning labels; and more puppy photos

For something so harmful, we need authorities to be able to see the ingredients in order to regulate them

Build features that discourage dunking on our opponents and sharing harmful content

Much angertainment is created simply because it’s a great way to make money. Remove those rewards